Anapaan Rituals Brings a New Vision to India’s Wellness Market as Co-Founders Sukhwinder Singh and Ms. Minakshi Nikhanj Build a Multi-Brand Venture

CHANDIGARH, [DATE], 2026: With consumers increasingly looking for convenient, credible and thoughtfully designed wellness solutions, Anapaan Rituals is emerging as a new venture focused on building brands that bring nutrition, wellness, yoga and beauty into everyday lifestyles. Co-founded by Sukhwinder Singh and Ms. Minakshi Nikhanj, the venture aims to develop a portfolio of consumer-focused brands designed around evolving Indian needs and preferences.

The new venture marks another significant chapter in the entrepreneurial journey of Sukhwinder Singh, an engineering graduate with more than 25 years of professional experience across international telecom multinationals. After building a career in the global telecommunications sector and spending time in Canada, Singh returned to India with a clear objective: to create businesses based on transparency, professional guidance and long-term consumer trust.

That philosophy first took shape through Raavi Consultants, an immigration, overseas education and travel consultancy serving clients across India. Based in the Chandigarh Tricity region, Raavi Consultants has completed five years of operations and has assisted clients with more than 1,000 visas to date.

The consultancy provides end-to-end assistance across study visas, work permits, tourist visas, immigration programs, international tours, air tickets and related travel services. Rather than following a one-size-fits-all approach, the consultancy focuses on understanding an individual’s profile, qualifications and experience before recommending suitable pathways.

This consultative approach has become one of the defining principles of Singh’s entrepreneurial philosophy and is now being carried into Anapaan Rituals.

“Building a business is not simply about offering a product or service. It is about understanding what people actually need and creating solutions they can trust,” said Sukhwinder Singh, Co-Founder of Anapaan Rituals and Founder and Director of Raavi Consultants. “With Anapaan Rituals, our vision is to build meaningful brands that become part of people’s everyday wellness and lifestyle journeys.”

At the centre of the new venture is Nutriyork, a nutrition and supplements brand being developed to address the growing interest in everyday nutrition and wellness. The brand reflects the founders’ intention to make wellness more accessible while creating a consumer experience focused on quality, convenience and informed choices.

Alongside Nutriyork, Anapaan Rituals is also preparing to introduce Spirit Yoga, a brand focused on yoga accessories, further expanding the venture into the broader wellness and mindful-living space. The venture also plans to launch Dusqe, a cosmetics brand envisioned for Indian skin, bringing the group into the beauty and personal-care category.

The multi-brand strategy reflects a broader understanding of how modern consumers approach wellness. Nutrition, physical activity, personal care and lifestyle are increasingly interconnected, creating opportunities for brands that can address these needs with relevance and consistency.

For Singh and Nikhanj, the objective is not simply to launch multiple products, but to create brands with distinct identities while maintaining a common commitment to consumer-centric thinking.

The partnership between the two co-founders brings together a shared entrepreneurial vision for building sustainable consumer brands. As Anapaan Rituals progresses with its planned launches, the venture intends to establish a strong foundation across nutrition, yoga and beauty before expanding its portfolio further.

The journey also represents a transition for Singh from a long corporate career into a broader entrepreneurial role. His experience in international telecom companies, followed by his return to India and the development of Raavi Consultants, has given him exposure to both structured corporate environments and the challenges of building a customer-facing business.

Through Raavi Consultants, the emphasis has remained on transparent consultancy and professional service. With Anapaan Rituals, the same values are being applied to a new category where trust, product understanding and customer experience are equally important.

As the Indian wellness and personal-care markets continue to evolve, Anapaan Rituals aims to position itself as a purpose-driven venture capable of creating brands that respond to changing consumer expectations. With Nutriyork, Spirit Yoga and the upcoming Dusqe brand forming the foundation of its portfolio, the company is setting its sights on building a long-term presence across India's wellness and lifestyle ecosystem.

The founders' vision is clear: create trusted brands, understand consumers before selling to them, and build businesses that deliver lasting value. With this approach, Anapaan Rituals is beginning its journey with ambitions to become a recognised name in India's growing wellness and lifestyle market.